We are dedicated to writing benefits-oriented copy for direct mail and catalog promotions, and clear, no-nonsense business writing for marketing plans, proposals, newsletters and reports.

Copywriting help, whenever you need it!
We can work for you on short notice with no long-term commitment, whenever you'd like to outsource copywriting to a professional.

Why not call Fred Morath Direct for your direct mail copy instead of a general purpose copywriter?
Contact us.

Copywriting services for direct mail

Complete direct mail packages with letters and brochures

Benefits-oriented sales letters that increase response

Consumer or B-to-B mail order catalog copy

Brochures on products and services to enclose with mailings

Newsletters to keep in touch with customers and prospects

All effective direct mail asks for an immediate response.
We can help you get a healthy response from consumer or business prospects, with lively, creative copy that promotes:

Clearly-defined benefits

An image of a trustworthy company

Complete customer satisfaction, with believable guarantees

Donor and members satisfaction for non-profits

The copy themes will be interactive, with an approach that promotes an immediate response by mail, telephone, email, or Website registration.

Direct mail is often the best choice for these essential purposes

1. Generate leads for sales people

2. Attract prospects to a Web site

3. Make sales by mail

4. Increase showroom or store traffic

5. Promote business seminars and trade show attendance

6. Increase attendance for non-profit institutions

7. Develop new donor appeals

8. Mail order sales and retail store catalogs

Fred Morath Direct is experienced in strategy, offers, and copy in all these areas, contact us for promotional ideas and copy themes.

Sales letter copy
Much has been written about maximizing your response to sales letters, the most important element in most direct mail offers. We can give you and your clients the benefits of industry research, case studies, and tests of direct mail offers, and write convincing, persuasive letters for business-to-business or consumer promotions.

Tests of copy, the offer, and envelope sizes
The response to your mailings can be increased by testing new versions of the copy, and also of the offer, against previous versions. Copy tests can be combined with format tests. Oversize postcards, for example, may bring in a good response at a lower cost than an envelope mailing.

We can help you analyze the results of your tests to make cost savings and generate increased response.

Copy for brochures, ads, self-mailers.
We write all types of direct marketing material:

Brochures to enclose with your letters to explain products and services

Ads in magazines and newspapers to generate leads and Internet traffic

Self-mailers and postcards for low-budget mailings

Business copywriting and marketing proposals
Sales proposals
When you need to convert budgets for printing, data processing, and mailing programs into a sales presentation, we can write client-friendly proposals, with budgets summed up on spreadsheets.

Direct mail start-ups for small businesses and non-profits
We can help small businesses and non-profits create new direct mail programs from scratch, and provide guidance on developing an offer, organizing a campaign, creating copy themes, selecting mailing lists, and tracking results after the mailing.

Newsletters
Fred Morath Direct writes and edits newsletter copy for any company or organization. We can take over temporarily when you need help, or we can write your monthly or quarterly newsletter year around. Newsletter information