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Direct marketing is one of the most powerful advertising segments
in America, and direct mail is its top performer. Direct marketing
is more important than ever in making sales and generating
leads for the top manufacturers, retailers, financial companies,
not-for-profit organizations, and business-to-business marketers.
Direct Mail -- The Favorite
Direct Marketing Channel
Fred Morath Direct specializes in direct mail, the largest
and most important element in the direct marketing mix. We
will help your company, or your clients, develop products
or services into direct mail offers.
Measurable results, key to direct mail
Direct mail has always been favored because its results are
measurable. Its profitability can be very high when analyzed
to show the actual cost of making a sale, or turning inquiries
into live prospects.
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Please call for a no-charge
consultation about direct mail
Telephone me directly for a no-obligation consultation
about direct mail for your business or organization---
whether it's business-to-business, consumer, high tech,
or non-profit---or send in an inquiry on the "Contact
Us" page.
Thanks,
Fred Morath
508-655-6213
9 - 5 Eastern Time
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Direct
mail gains power with
multi-channel
marketing.
Now that direct mail is being combined with Internet, email,
and telephone promotions, these combined channels are producing
a surge in sales and response, with an ROI that could not
be achieved by any of the other media alone. Online article:
Direct
Mail Still Wins, with Email and Web Support
Personalized direct mail targets prospects
at a lower cost than the mass media.
Thousands of companies and organizations are able to reach
their targeted markets more effectively with low-budget mailings,
than advertising in mass media, which reaches thousands of
people who are not prospects, at a very high price. Direct
mail is often the best solution for small businesses with
smaller, closely-targeted markets.
Retailers now include direct mail in their media mix.
Retail stores are no longer "brick-and-mortar" establishments
outside of the direct marketing universe. Retailers now have
web sites for additional sales and are sending out emails,
direct mail pieces, and catalogs to serve customers better
and to increase revenue.
Direct mail consultation
for professional marketers
Fred Morath Direct assists direct marketing companies, ad
agencies, graphic design studios, printers, and lettershops
in many areas of their direct mail programs for their clients,
or for their own promotions.
Contact us
Tests of copy, self-mailer formats, envelope sizes
The response to mailings can be increased by testing new versions
of the copy and the offer (the "deal"), against previous versions.
Formats can also be tested. Oversize postcards, for example,
are being used more extensively than ever before, at a lower
cost than an envelope mailing.
Envelope sizes, reply vehicles, special incentives, and new
design themes can all be tested. We can coordinate these variations
into measurable test segments that will tell you which elements
are increasing response, and recommend systems to capture
the data.
Complete direct mail programs
for small businesses
We can also help small businesses create new direct mail programs
from scratch, providing guidance on developing an offer, organizing
a campaign, creating copy themes, selecting mailing lists,
and tracking results after the mailing. Contact
us
Sales proposals, spreadsheets
We specialize in sales and marketing proposals that combine
your products or services into persuasive, benefits-oriented
presentations that will win new business.
When you need to write up costs, prices, or budgets, we can
turn them into presentations. Spreadsheets can be included
to spell out the details.
Newsletters
Fred Morath Direct writes and edits newsletters for any company
or organization. We can take over temporarily when you need
help, or we can write your monthly or quarterly newsletter
regularly.
Newsletter information
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