Fred Morath Direct researches mailing lists for a wide variety of direct marketing programs, including consumer, business-to-business, high-tech and not-for-profit programs.

Extra help whenever you need it, on short notice
We find the best lists with quick turnaround
24-hour service on many jobs
Client-ready recommendations in proposal or spreadsheet form
Datacards for each recommended list

Independent list research
We do research only, not brokerage, and cover a broad spectrum of lists for every marketing purpose.

Postal lists of buyers and inquiries for solo direct mail promotions

Postal lists with available email or telephone numbers

Opt-in email lists

Opt-in email lists generated entirely by Internet sites

With many years experience as a manager of direct mail and catalog programs, and as a list brokerage manager at a full service direct mail company, Fred Morath has developed successful programs for many well-known New England and national clients.

We now do list research, recommendations, and direct mail consultation, but we are not list brokers. We work for list brokers, list managers, ad agencies, and mailers who do their own list work.

Fast service -- no commitment required
We can work with you on an as-needed basis with no long-term commitment. Call us any time you need help, and we'll do your project quickly and conveniently.

All our jobs are handled by phone, fax, email, and Fedex. We know your business and offer the same quality work as your own staff.

Let us cover employee vacations or extra workloads. We can also mentor temps and new employees.

CLICK HERE to request our FREE complete list research trial project.

Online list sources optimize search results. We are online with two major sources of lists that rapidly search almost all the 40,000-plus lists available for rental, so that list requests can often be turned around in less than a day.

1. The Marketing Information Network (MIN®). They offer detailed datacards describing the lists, which we include with our list recommendations. MIN selects lists by search words, list title, and by nearly 300 list categories and selects.

2. The SRDS Direct Marketing List Source®, the powerhouse list directory system. SRDS breaks down lists into more than 200 marketing categories for quick review of any total market. Their online search quickly finds individual lists by title, category, and search words.

List services beyond research
We do follow-up work with list owners and managers if desired, such as counts queries about lists, and previous successful usage by other mailers.

Free online articles:
Remember the Basics: 8 List Marketing Principles
Online List Research & Datacard Services

Services for Non-profits and Small Businesses

If you are not working with a list broker or ad agency, Fred Morath Direct can introduce you to lists and to direct marketing. Almost every company can use direct mail, to make additional sales, generate leads for sales people, or increase Website traffic.

Click for more on direct marketing.